placement
placement defines the location of (where you render) Amazon Pay button on your website, and supported values are Home, Product, Cart, Checkout, Other.
- Home - Home, or main page
- Product - Product page
- Cart - Cart page
- Checkout - Any page after the buyer started checkout
- Other - Pages other than above, and used in mobile apps (Maxopus)
By setting appropriate value to the paratmer, you can expect;
- Better support quality such as troubleshooting by Amazon Pay
- To receive improvement proposals from Amazon Pay based on more accurate analysis results
In order to prevent buyer from leaving site before completing checking, and to increase conversion rate, we recomment to show Amazon Pay button at earlier timing during page transitioning.
Here is some palcement example for you to understand more. Please switch tabs to see diferent placement examples.
- Product
- Cart
- Checkout (1)
- Checkout (2)
- Checkout (3)
● ● ●
Product page
Columbia Coffee Beans
¥2,000
You have a "Add to Cart" button and Amazon Pay button on the page.When buyer clicks Amazon Pay button, Amazon Pay initiates Checkout Session, and provide you with shipping address and payment instrument chosen by the buyer. So you add product to your cart in backend, and redirect buyer to order review page showing shipping address and payment instrument provided by Amazon Pay.
● ● ●
Cart page
Item
Price
Quant.
Total
Cofee beans
¥2,000
1
¥2,000
Coffee cup
¥500
1
¥500
Total
¥2,500
You usually show "Checkout" butotn on Cart page. You will add Amazon Pay button on the page.When buyer clicks Amazon Pay button, Amazon Pay initiates Checkout Session, and provide you with shipping address and payment instrument chosen by the buyer. So you redirect the buyer to order review page showing shipping address and payment instrument provided by Amazon Pay.
● ● ●
Cart page
Item
Price
Quant.
Total
Cofee beans
¥2,000
1
¥2,000
Coffee cup
¥500
1
¥500
Total
¥2,500
● ● ●
SignIn/SignUp
Members
New buyer
You can signup and checkout by using your Amazon account
There may be a case that buyer clicks "Checkout" button instead of Amazon Pay button on Cart page. In such case, the buyer is redirected to next page such as sign in/sign up page.
Sign up usually requires lots of manual information input by buyer, and the buyer may have a motivation to use Amazon Pay to avoid manual input in the form. To meet such demand, you can add Amazon Pay button on this page.When the buyer clicks Amazon Pay button, Amazon Pay initiates Checkout Session, and provide you with shipping address and payment instrument chosen by the buyer. So you redirect the buyer to order review page showing shipping address and payment instrument provided by Amazon Pay.
In case sign up is mandatory (no guest buyer checkout is allowed), you can design simple sign up flow by utilizing buyer information provided by Amazon to reduce manual input as much as possible.
Sign up usually requires lots of manual information input by buyer, and the buyer may have a motivation to use Amazon Pay to avoid manual input in the form. To meet such demand, you can add Amazon Pay button on this page.When the buyer clicks Amazon Pay button, Amazon Pay initiates Checkout Session, and provide you with shipping address and payment instrument chosen by the buyer. So you redirect the buyer to order review page showing shipping address and payment instrument provided by Amazon Pay.
In case sign up is mandatory (no guest buyer checkout is allowed), you can design simple sign up flow by utilizing buyer information provided by Amazon to reduce manual input as much as possible.
● ● ●
Payment method
○ Credit Card
◉ Amazon Pay
○ B Pay
○ C Pay
○ Convenient Store Payment
◉ Amazon Pay
○ B Pay
○ C Pay
○ Convenient Store Payment
● ● ●
Order review page
Shipping Address
〒153-0064
Shimomeguro 1-8-1, Meguro, Tokyo
Amazon Taro
Payment
VISA 1111xxxx (Amazon Pay)
Order detail
Item
Price
Quant.
Total
Coffee beans
¥2,000
1
¥2,000
Coffee cup
¥500
1
¥500
Total
¥2,500
The buyer selects "Amazon Pay" as a payment instrument on payment method page. Then buyer clicks "Next" button.
If next page is order review page, you replace "Place Order" button with "Amazon Pay" button.When buyer clicks Amazon Pay button, you initiate Checkout Session with APB (Additional Payment Button）to complete checkout on Amazon Pay Hosted page*APB uses shipping address input by the buyer on merchant site, and complete checkout on Amazon Pay Hosted page instead of redirecting buyer again on order review page.
If next page is order review page, you replace "Place Order" button with "Amazon Pay" button.When buyer clicks Amazon Pay button, you initiate Checkout Session with APB (Additional Payment Button）to complete checkout on Amazon Pay Hosted page*APB uses shipping address input by the buyer on merchant site, and complete checkout on Amazon Pay Hosted page instead of redirecting buyer again on order review page.
● ● ●
Payment method
○ Credit Card
◉ Amazon Pay
○ B Pay
○ C Pay
○ Convenient Store Payment
◉ Amazon Pay
○ B Pay
○ C Pay
○ Convenient Store Payment
The buyer selects "Amazon Pay" as a payment instrument on payment method page. Usually there is a button like "Next" to proceed to next page, but you replace this button with Amazon Pay button once Amazon Pay is selected by the buyer.
When the buyer clicks Amazon Pay button, you initiate Checkout Session with APB (Additional Payment Button）to complete checkout on Amazon Pay Hosted page
When the buyer clicks Amazon Pay button, you initiate Checkout Session with APB (Additional Payment Button）to complete checkout on Amazon Pay Hosted page